Activity chain analysis reveals the strengths and weaknesses of a particular activity. It provides insight where to focus the company’s resources and more importantly it uncovers new opportunities for differentiation and possible cost advantages over the competition.
Is this type of Analysis time consuming?
To be honest: it is. Getting the right people together and creating a meaningful analysis does take time. This type of analysis is not a quick fix – however, it is like any other process, if one spends quality time and energy on this, the outcomes are very useful in terms of rectifying current issues and targeting future opportunities that may have not been sighted without this type of analysis.
This is indeed one of the great benefits of the activity chain analysis: it challenges current thinking, generates different viewpoints and delivers surprising results.
This concludes the brief 3-part series on activity/value chain analysis.I read enough give me access to the tool!