10 May GERMAN GYNECOLOGIST FRANK HOFFMANN CAME UP WITH A BRILLIANT IDEA
Business and Ethics
More and more Social Start-Ups combine Business Principles and Strong Ethics.
Social entrepreneurs are often dismissed as romantics. Yet, often their innovative business ideas not only help people, they can also provide the entrepreneur with a good return.
One I like to mention is ‘Discovering Hands’ (www.discovering-hands.de)
This social enterprise is indeed fascinating.
What’s so special?
The German gynaecologist Frank Hoffmann came up with a brilliant idea!
“The blind have an extremely trained sense of touch,” Frank noted.
He makes use of this and trained blind women as “Medical Tactile Investigators”. They can feel even the smallest tumours in the breast. Demonstrably earlier than doctors.
What’s the benefit?
Double whammy: The blind women have an important job.
Simultaneously they save lives and relieve the public health system.
More than 20 German health insurance companies are already reimbursing the costs of the examinations.
This income helps with the training of the blind women.